Factors Influencing Workers’ Intention toward Motivational Reading: A Study of Taiwan Readers

Lu, Sin-Bei; Lin, Chi-Shiou

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https://hdl.handle.net/2142/117353 Copy

Description

Title

Factors Influencing Workers’ Intention toward Motivational Reading: A Study of Taiwan Readers

Author(s)

• Lu, Sin-Bei
• Lin, Chi-Shiou

Issue Date

2023-03-13

Keyword(s)

• Motivational reading materials
• Working environment and Reading behavior

Abstract

This study aimed to investigate motivational reading behavior of employed Taiwan readers. We first interviewed 6 avid readers and use online question-naire with 7-point Likert scale to collect 227 responses, 217 were filtered to form the sample. Using theoretical framework based on Information Behav-ior model, Theory of Planned Behavior and Technology Acceptance Model, personal attitude, capacity, norm and perceived benefits showed significant relationships with readers’ intention of reading motivational book. Through analysis, we reveal comprehensive research on motivational reading behav-ior.

Publisher

iSchools

Series/Report Name or Number

iConference 2023 Proceedings

Type of Resource

• Other
• text

Language

eng

Handle URL

https://hdl.handle.net/2142/117353

Copyright and License Information

Copyright 2023 is held by Sin-Bei Lu and Chi-Shiou Lin. Copyright permissions, when appropriate, must be obtained directly from the authors.

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