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The impact of technology intervention on organizations and end users’ digital engagement
Sun, Ruo-Ting
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https://hdl.handle.net/2142/115559
Description
- Title
- The impact of technology intervention on organizations and end users’ digital engagement
- Author(s)
- Sun, Ruo-Ting
- Issue Date
- 2022-04-18
- Director of Research (if dissertation) or Advisor (if thesis)
- Shaw, Michael J.
- Doctoral Committee Chair(s)
- Shaw, Michael J.
- Subramanyam, Ramanath
- Committee Member(s)
- Han, Wencui
- Garimella, Aravinda
- Department of Study
- Business Administration
- Discipline
- Business Administration
- Degree Granting Institution
- University of Illinois at Urbana-Champaign
- Degree Name
- Ph.D.
- Degree Level
- Dissertation
- Keyword(s)
- User Engagement
- Blockchain Technology
- Action Design Research
- Sentiment Analysis
- Abstract
- New technologies emerge rapidly and two challenging decisions are the applicability of new technology to a firm and the capability of a firm to motivate user engagement as well as build customer loyalty. The main purpose of this dissertation is to understand the impact of technology intervention on organizations and users’ digital engagement from perspectives of corporate-level, individual-level, and community-level. The first study aims to apply a case study method to examine the applicability of new technology (blockchain) and how organizational costs transform. The framework provides companies a guideline to evaluate the applicability of new technology and predict organization boundaries. The second study aims to develop an enhanced action design research (ADR) process to identify users’ behavioral patterns and their adherence to a plan through a mHealth app. The principles learned from this study can be applied to improve the effectiveness of mHealth apps. The third study aims to empirically tests the interaction between online users in an online support group and its impact on members’ subsequent engagement. This study expects to document empirical evidence of behavioral heterogeneity and the value of interpersonal sentiment interaction, from a large dataset, in improving the health of an online support group. This study also presents valuable findings for platform facilitators and healthcare workers and has implications for platform design.
- Graduation Semester
- 2022-05
- Type of Resource
- Thesis
- Copyright and License Information
- Copyright 2022 Ruo-Ting Sun
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Graduate Dissertations and Theses at Illinois PRIMARY
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