Technology, local communities, and market evolution: The rise, fall, and perseverance of the American movie theater industry, 1896-2020
Li, Ying
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https://hdl.handle.net/2142/115530
Description
Title
Technology, local communities, and market evolution: The rise, fall, and perseverance of the American movie theater industry, 1896-2020
Author(s)
Li, Ying
Issue Date
2022-04-10
Director of Research (if dissertation) or Advisor (if thesis)
Khessina, Olga M
Doctoral Committee Chair(s)
Khessina, Olga M
Committee Member(s)
Kraatz, Matthew
Ocasio, William
Shah, Sonali
Sorenson, Olav
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Market emergence and evolution
cultural meanings of technological innovation
local communities
cultural and creative industries
Abstract
Major shifts in an industry’s evolution are often triggered by technological innovations. However, how entrepreneurs and managers in different geographic communities perceive the meanings of the same technological innovation may greatly differ, leading to geographic variance in industry dynamics. In this mixed-method dissertation, which covers critical periods of the American movie theater industry’s development from its inception in 1896 to its recent crisis in 2020, I investigate the role of local communities in shaping localized understandings of technological innovations and thus shaping localized patterns of industry evolution. Specifically, this dissertation consists of four core chapters. Chapter 1 investigates how community-specific experimental spaces for a technological innovation provide entrepreneurs with community-specific cues for interpreting the cultural meaning of an innovation. Therefore, more than one organizational form emerges across communities to exploit the same innovation. Chapter 2 reveals how naming an organization after a local community can signal a strong local commitment that discourages potential entrants and, therefore, decreases entry rates in this community. Chapter 3 explains how the perception of substitutability between an emerging industry’s novel offerings and an incumbent industry’s old offerings matters differently to incumbent organizations’ survival in different communities. Finally, Chapter 4 explores how the organizational values of serving local communities enable organizations to transcend categorical boundaries to innovate in the face of an industry-wide existential crisis. Overall, this dissertation puts forward that local communities as a cultural and cognitive collective have a critical influence on the localized patterns of organizational form emergence, organizational foundings, organizational failure, and organizational adaptation.
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