Director of Research (if dissertation) or Advisor (if thesis)
Willits, Jon A
Committee Member(s)
Federmeier, Kara
Department of Study
Psychology
Discipline
Psychology
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
M.S.
Degree Level
Thesis
Keyword(s)
automatic
semantic priming
semantic memory
priming
task-effect
Abstract
Priming, the facilitation of a target based on its relationship with a prime, is a widely used tool to study semantic memory. Despite this, the precise nature of it is still in question: we have yet to figure out what kinds of features underlie semantic memory and automatic priming. This problem largely owes itself to conflicting experimental results where relationships that prime in some experiments have been found not to prime in others (Hutchison, 2003). We propose evidence for a new theory that has the potential to resolve this conflict: that priming is task-appropriate. Semantic memory configures itself to encourage success on the task-at-hand.
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