The Effect of Cue Salience and Information Complexity in Environmental Policy Evaluation
Warland, Søren
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https://hdl.handle.net/2142/114300
Description
Title
The Effect of Cue Salience and Information Complexity in Environmental Policy Evaluation
Author(s)
Warland, Søren
Issue Date
2022
Keyword(s)
Political Science
Abstract
When navigating a vast and complex political environment, individuals look for signs that help them make sense of information. One such cue that guides people’s thoughts about a policy is whether an organization or politician they support endorses that specific policy. My research centers on understanding how an endorsement from a partisan group or public figure affects individuals’ certainty in their opinion of a policy. Like a marker on a rugged mountain trail, the endorsement can serve as a sign to guide individuals to a new political position or make them more certain about where they stand. In a confusing world full of dead ends and false trails, such markers help people have greater confidence in their ability to evaluate political issues.
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