"Does Vinegar Kill Coronavirus?" - Using Search Log Analysis to Estimate the Extent of COVID-19-Related Misinformation Searching Behaviour in the United States
Windfeld, Andreas C.; Meier, Florian
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https://hdl.handle.net/2142/109703
Description
Title
"Does Vinegar Kill Coronavirus?" - Using Search Log Analysis to Estimate the Extent of COVID-19-Related Misinformation Searching Behaviour in the United States
Author(s)
Windfeld, Andreas C.
Meier, Florian
Issue Date
2021-03-17
Keyword(s)
COVID-19
coronavirus
infodemic
misinformation
Bing
search log analysis
Abstract
Health experts and government authorities' actions to combat the coronavirus outbreak are strongly compromised by the misinformation infodemic that evolved in parallel to the COVID-19 pandemic. When people get misled by unscientific and unsubstantiated claims regarding the origin or cures for COVID-19, public health response efforts get undermined and people might be less likely to comply with official guidance and thus spread the virus or even harm themselves. To prevent this from happening, a first step is to reveal the prevalence of misinformation ideas in the public. In this study, we use search log analysis to investigate the extent and characteristics of misinformation seeking behaviour in the US using the Bing Search Data-set for Coronavirus Intent. We train a machine learning model to distinguish between regular and misinformation queries and find that only around 1\% of queries are related to misinformation myths or conspiracy theories. The query term \textit{qanon} --- connecting the conspiracy theory to many different origin myths of COVID-19 --- is the most frequent and steadily increasing misinformation-related query in the data-set.
Publisher
iSchools
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/109703
Copyright and License Information
Copyright 2021 is held by Andreas C. Windfeld and Florian Meier. Copyright permissions, when appropriate, must be obtained directly from the authors.
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