This poster describes a preliminary model of romance fiction search behavior based on grounded theory inspired interviews with avid romance readers. The model is composed of three elements: contextual factors, search goals, and selection strategies. The portrayed behavior characteristics and associations among contexts, goals, and strategies are based on at least one participant mention in our interview. We will continue to expand and verify the model in the following investigation with a hope to construct a theoretically and empirically sound model to analytically represent romance fiction readers' information and search behavior.
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