University of Illinois Urbana-Champaign

The economic value of personal information under the situation of information leakage

Deng, Shengli; Zhao, Haiping; Liu, Yong

Permalink

https://hdl.handle.net/2142/103304

Description

Title
The economic value of personal information under the situation of information leakage
Author(s)
  • Deng, Shengli
  • Zhao, Haiping
  • Liu, Yong
Issue Date
2019-03-15
Keyword(s)
  • Personal information
  • Economic value
  • Information leakage
Abstract
In recent years, there are increasing concerns on personal information leakage. As a result, implementing differentiated protection according to consumers' preferences is necessary. Based on discrete choice model, this paper seeks to quantify the economic value of different types of personal information by studying individuals' willingness to accept compensations at different situations of information leakage. The results show that individuals generally attach great importance to basic personal information, but have little concerns on their social network information. Individuals value all types of personal information differently based on their gender, age, education and frequency of Internet use. The results of which are expected to aid stake-holders in adjusting their information collection strategies.
Publisher
iSchools
Series/Report Name or Number
iConference 2019 Proceedings
Type of Resource
text
Language
eng
Permalink
http://hdl.handle.net/2142/103304
DOI
https://doi.org/10.21900/iconf.2019.103304
Copyright and License Information
Copyright 2019 Shengli Deng, Haiping Zhao, and Yong Liu

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