The antidote to willfulness: Manufacturing dissent, KONY 2012, and propaganda as a technology of governance
Jones, John Wesley, Jr.
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https://hdl.handle.net/2142/101795
Description
Title
The antidote to willfulness: Manufacturing dissent, KONY 2012, and propaganda as a technology of governance
Author(s)
Jones, John Wesley, Jr.
Issue Date
2018-07-10
Director of Research (if dissertation) or Advisor (if thesis)
McCarthy, Cameron R.
Doctoral Committee Chair(s)
McCarthy, Cameron R.
Committee Member(s)
Cope, William
Chan, Anita S.
Dhillon, Pradeep A.
Department of Study
Educ Policy, Orgzn & Leadrshp
Discipline
Educational Policy Studies
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Media, Social Media, Education,
Abstract
This dissertation presents a new definition of propaganda using the massively viral internet video KONY 2012 as an example. KONY 2012 was produced by the nongovernmental organization (NGO) Invisible Children, which was founded by three young Americans in order to inform the American public about the crimes of the Ugandan warlord Joseph Kony. Within a few days of its release on the internet, KONY 2012 had become the most viral video of all time up to that point, garnering almost 100 million views on the popular video sharing website YouTube. Contrary to the concept of propaganda as simplistic lies, this dissertation argues that KONY 2012 demonstrates that propaganda is a sophisticated technique for governing and managing the behavior of individuals towards political ends in a literate, information-saturated, liberal democratic society.
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