Understanding User’s Switching Intention on Mobile Payment Platforms

Song, Shijie; Zhao, Yuxiang; Sun, Jianjun

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https://hdl.handle.net/2142/100271 Copy

Description

Title

Understanding User’s Switching Intention on Mobile Payment Platforms

Author(s)

• Song, Shijie
• Zhao, Yuxiang
• Sun, Jianjun

Issue Date

2018

Keyword(s)

• mobile payments
• switching intention
• push-pull-mooring (PPM)

Abstract

With the development of mobile payment (m-payment) service, the competition accordingly increases among m-payment market. Users face multiple choices when adopting m-payment services. It is critical for both scholars and m-payments providers to understand what the underlying factors can influence user’s switching from one incumbent m-payment platform to another. To solve this question, we employ a push-pull-mooring (PPM) framework to build the research model. We propose that user’s dissatisfaction on incumbent m-payment provider is the main push factor for user’s switching. The attractiveness of alternative and peer influence are the pull factors influencing user’s switching. Cognitive lock-in, as the mooring factor, could influence switching intention directly. Additionally, we posit that cognitive lock-in can moderate the effects of both push and pull factors on user’s switching intention. This study will use survey methodology and structural equation modelling approach to test the hypotheses.

Publisher

iSchools

Series/Report Name or Number

iConference 2018 Proceedings

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/100271

Copyright and License Information

Copyright 2018 is held by Shijie Song, Yuxiang Zhao, Jianjun Sun. Copyright permissions, when appropriate, must be obtained directly from the authors.

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