University of Illinois Urbana-Champaign

Exploring Browsing Behavior of Product Information in an M-commerce Application: a Transaction Log Analysis

Jiao, Yifan; Chen, Xiuyu; Wang, Danxue; Zhang, Pengyi; Wang, Jun

Content Files
Jiao-Yifan_20180417_V01.pdf

Permalink

https://hdl.handle.net/2142/100262

Description

Title
Exploring Browsing Behavior of Product Information in an M-commerce Application: a Transaction Log Analysis
Author(s)
  • Jiao, Yifan
  • Chen, Xiuyu
  • Wang, Danxue
  • Zhang, Pengyi
  • Wang, Jun
Issue Date
2018
Keyword(s)
  • information browsing
  • information behavior
  • mobile shopping
  • mobile electricity business
Date of Ingest
2018-07-12T15:37:19Z
Abstract
This research aims to describe the information browsing and merchandise purchasing behaviors of the users in an M-commerce application. Data used in this research comes from the transaction logs of 290 heavy users in March 2015. We established the mapping between the request parameters in the log and the user information behavior to future analyze the pattern of user behavior. People are most concerned about the details of items, and actively share their favorite items and shops to others. The times of view is power-law distribution. We also find that the items which are viewed 9 times and are included in the submitted order are most likely to be bought. There is a positive correlation between the purchase of items and the numbers of browsing and sharing behaviors.
Publisher
iSchools
Series/Report Name or Number
iConference 2018 Proceedings
Type of Resource
text
Genre of Resource
Conference Poster
Language
eng
Permalink
http://hdl.handle.net/2142/100262
Copyright and License Information
Copyright 2018 is held by Yifan Jiao, Xiuyu Chen, Danxue Wang, Pengyi Zhang, Jun Wang. Copyright permissions, when appropriate, must be obtained directly from the authors.

Owning Collections

iConference 2018 Poster Descriptions PRIMARY