University of Illinois Urbana-Champaign

Use creative names to encourage interest in trying new foods, choosing vegetables, etc.

Submitter: Laura Barnes

Permalink

https://hdl.handle.net/2142/100173

Description

Title
Use creative names to encourage interest in trying new foods, choosing vegetables, etc.
Issue Date
2016
Keyword(s)
  • Food waste -- Source reduction (Waste management)
  • Green Lunchroom Challenge
  • School lunchrooms -- Environmental aspects
  • Food service -- Schools -- Environmental aspects
Abstract
Research has shown that the simple act of giving a food selection an interesting, appealing name can increase the amount of that item actually eaten by students. This marketing technique is simple and costs nothing but the time to be creative. If even slightly more of an item is consumed rather than thrown out because of an appealing name, that's a worthwhile return on investment.
Publisher
Champaign, IL : Illinois Sustainable Technology Center
Series/Report Name or Number
Green Lunchroom Challenge Food Presentation Activity
Type of Resource
text
Language
en
Permalink
http://hdl.handle.net/2142/100173
Sponsor(s)/Grant Number(s)
Funded by U.S. Environmental Protection Agency Region 5

Owning Collections

Green Lunchroom Challenge PRIMARY
Activities, publications, and other information from the Green Lunchroom Challenge project.