Examining the consumer behaviors of Illinois agritourism
Wilkinson, Taylor Michelle
Loading…
Permalink
https://hdl.handle.net/2142/97445
Description
Title
Examining the consumer behaviors of Illinois agritourism
Author(s)
Wilkinson, Taylor Michelle
Issue Date
2017-04-25
Director of Research (if dissertation) or Advisor (if thesis)
Rosch, David M.
Department of Study
Agricultural Education Program
Discipline
Agricultural Education
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
M.S.
Degree Level
Thesis
Keyword(s)
Agritourism
Rural tourism
Consumer
Abstract
The purpose of this study was to examine consumer behavior relationships in order to better serve and provide information for those currently involved and those wanting to open agritourism sites. The study investigated consumers at a Central Illinois agritourism site in fall 2016. With the use of an on-site offline questionnaire, post-visits were evaluated as consumers exited the site. Results of the study indicated strong relationships exist between hours spent on site, the number of miles traveled to the site, the number of items purchased on site, and the likelihood to revisit. The most powerful predictor of consumer purchasing was the number of times previously visited. The most powerful predictor of the number of times previously visiting the site was the number of miles driven to the site. Results indicate consumers are willing to travel to purchase goods at the agritourism site while spending considerable time and, ultimately, deciding to visit again.
Use this login method if you
don't
have an
@illinois.edu
email address.
(Oops, I do have one)
IDEALS migrated to a new platform on June 23, 2022. If you created
your account prior to this date, you will have to reset your password
using the forgot-password link below.
