Understanding consumers’ experience product consumptions by combining social network and spatial influence
Chi, Guanghua
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https://hdl.handle.net/2142/96714
Description
Title
Understanding consumers’ experience product consumptions by combining social network and spatial influence
Author(s)
Chi, Guanghua
Issue Date
2017
Keyword(s)
Location-based service
Spatial influence
Social network
Experience product consumption
Abstract
Location-based mobile check-ins have been widely used in social network applications. We analyzed a large-scale mobile check-in dataset and explored consumers’ decisions. Usually, social influence is considered to be quite important in consumers’ consumption choices of experience product and a series of works have studied such effect. But we found that most of the check-ins are not based on the observation of former check-ins made by friends. People make most of the choices based on their daily routine and the social influence leads them to deviate from the track. We used the radiation model to simulate the daily routine consumption. We found that this model has high explanation power in regular check-in choices.
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