Ethos, pathos and logos — A typology for analyzing tweeting comments in scholarly articles
Author(s)
Charland, Glorea
Huang, Hong
Li, Yongji
Li, Yueping
Issue Date
2017
Keyword(s)
Twitter
Scholarly communication
Modes of persuasion
Abstract
As increased efforts are being placed on understanding the role of using Twitter in the dissemination of information by scholars. The study is to understand scholars’ tweet and retweet behaviors for tweeting their publication. Research was conducted to evaluate this from the following perspectives: influenced by user rhetoric. Twitter comments were characterized by the typologies contained within tweets and retweets using the three modes of persuasion commonly used in public speaking: Ethos, Pathos, and Logos. The findings indicate that Twitter provides a vehicle by which to accelerate sharing information of interest by the use of particular rhetoric types. Tweeted comments overall favor the persuasive style as Ethos and Pathos, but less use for Logo. Added commentary was not found as intended to initiate and sustain conversation, but was used as a means by which to draw the attention of larger audiences to facilitate information sharing.
Publisher
iSchools
Series/Report Name or Number
iConference 2017 Proceedings
Type of Resource
text
Language
en
Permalink
http://hdl.handle.net/2142/96690
Copyright and License Information
Copyright 2017 Glorea Charland, Hong Huang, Yongji Li, and Yueping Li
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