Chinese individual investors’ information-seeking behavior on the web

Li, Yuelin; Liu, Jiqun

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https://hdl.handle.net/2142/96685 Copy

Description

Title

Chinese individual investors’ information-seeking behavior on the web

Author(s)

• Li, Yuelin
• Liu, Jiqun

Issue Date

2017

Keyword(s)

• Information-seeking behavior
• Investors
• Browsing
• Information-seeking pattern

Abstract

This study explores what types of information Chinese individual investors seek on the web and how they seek information online, based on 19 semi-structured in-depth interviews conducted in China. The results indicate that investors seek different types of information online, such as policy information, individual stock information, economic information, industrial information, and unexpected event information. Policy information is the most important for the investors, followed by individual stock information. The study also identifies several investors’ information-browsing patterns, such as focused, main-complementary, parallel, referenced, and goal-driven. The study indicates that investment context in China, the way of supporting information provision, and information-seeking tasks and goals greatly shape investors' information-seeking behavior. The study helps researchers understand characteristics of investors' information-seeking behavior. As well, it informs online investment information provision and organization and has implications for interface design of online information systems.

Publisher

iSchools

Series/Report Name or Number

iConference 2017 Proceedings

Type of Resource

text

Language

en

Permalink

http://hdl.handle.net/2142/96685

Copyright and License Information

Copyright 2017 Yuelin Li and Jiqun Liu

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