How do people perceive Facebook features on health-related Facebook posts?

Yoon, JungWon; Syn, Sue Yeon; Tippett, Anna

Permalink

https://hdl.handle.net/2142/103371 Copy

Description

Title

How do people perceive Facebook features on health-related Facebook posts?

Author(s)

• Yoon, JungWon
• Syn, Sue Yeon
• Tippett, Anna

Issue Date

2019-03-15

Keyword(s)

• Health information behaviors
• Visual elements
• Facebook

Abstract

Social media has become one of the main health information channels that can provide real-time information in a cost-effective way for the public. Facebook is known to be the most popularly used social media. This preliminary study examined how Facebook users perceive the influences of Facebook features on their cognitive outcomes of Facebook reading, which includes Attention to a Facebook post, Understandability, Credibility, and Rememberability of a Facebook post. An online survey was conducted and data from 41 undergraduate and graduate students was analyzed. According to participants' self-reports, Caption is most influential on overall cognitive outcomes; however, their selections with sample Facebook posts showed that well-designed infographics give positive influences on overall cognitive outcomes and for Credibility, post creators and links to the original sources were also important. This study results contribute to recommendations for how health professionals can make optimal use of Facebook for effective health information communication.

Publisher

iSchools

Series/Report Name or Number

iConference 2019 Proceedings

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/103371

DOI

https://doi.org/10.21900/iconf.2019.103371

Copyright and License Information

Copyright 2019 JungWon Yoon, Sue Yeon Syn, and Anna Tippett

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